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Jay Z's New Venture: Tidal

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"I'm not a businessman, I'm a business, man!" If that's not a fact which describes Shawn Carter aka Jay-Z, then I don't know what is! His resume includes a successful rap career, owning his own clothing line, entertainment company, Roc Nation, and 40/40 clubs which equates to his net worth of $510 million.  Jay Z can add on a streaming service called Tidal to his expanding resume.

In a news conference that happened on Monday, the rap mogul announced his plan for his new business venture, Tidal, which is a music subscription streaming service (which came out to be a whopping total of $56 million *gasp*).  Tidal differs from future competitors such as Spotify, Apple, YouTube, Pandora, and Google because the majority of the service will be owned by artists.  Some of Tidal's owners include artists such as Rihanna, Kanye West, Nicki Minaj, Madonna, Alicia Keys, Daft Punk, and his wife, Beyonce. This new service will enable artists to have control of their work and control how it reaches the ears of the public.  
Tidal, which is available in 31 countries, will have no free versions such as the likes of Spotify and Pandora. There will be two types of subscriptions: $10 a month for the standard format stream and $20 for CD-quality streams. According to Carter, "The challenge is to get everyone to respect music again, to recognize its value. Water is free. Music is $6 but no one wants to pay for music. You should drink free water from the tap-it's a beautiful thing. And if you want to hear the most beautiful song, then support the artist".

The idea sounds like a great one, but a few obstacles the mogul may face will be his ability to reach out to other artists outside of his inner circle and distribution rights with record labels.

Hmm...What is to become of Tidal's future?

(Photo: Twitter)

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