Popular franchise store PURE hosted a special relaunch event of well known Coogi clothing brand in Atlanta, GA October 22nd. In collaboration with Coogi and One Grand Gallery, PURE Atlanta housed the "Ready To Die" Coogi relaunch and pop-up gallery in their store, honoring the legacy of the late Notorious BIG.
One Grand Gallery provided creative artwork of the late great Biggie and Coogi influenced pieces at the event for display as well for purchase. Guests enjoyed Coogi inspired strawberries and PURE cupcakes from Black Diamond Edibles, while being serenaded by a live brand playing various interpretations of trap music. The intimate event included some of Atlanta's tastemakers such as Brian Michael Cox, celebrity stylist and designer Renaldo Nehemiah, owner of popular waist trainer line Primadonna, and Lil Scrappy. Actor Jamal Woolard, who played Christopher Wallace in the Notorious film, also attended the event sporting a few of Coogi's new exclusive Biggie sweaters.
Lizzie Pure created the PURE empire from a love and support of Hip-Hop fashion. "I'm a hip hop enthusiasts and PURE has always supported the hip hop community. Doing this event with COOGI allowed us to be a part of the brands re-launch and I loved the idea of connecting with the art community," In efforts to push the relaunch of their new clothing heavily influenced by Hip-Hop in past years, Coogi has targeted the Atlanta market first to showcase One Grand Galley's super dope artwork as well as their newest pieces to the Coogi collection.
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