Sprite Makes New Hip-Hop Campaign Accessible to for Consumers to Drink

One of Coca Cola's most well know drink, Spite has always had its way of reaching target consumers in creative ways. From sports and music to major events around the country, Sprite is one of the companies most visible drink next to the famous original Coca Cola. Sprite hosted an exclusive concert for fans during this year's NBA All-Star Weekend featuring Drake and Nas. What many thought was just a free concert for select fans in New York was actually an introduction to their new campaign "Obey Your Verse."

Sprite's "Obey Your Verse" lyrical collection drives from the drinks popular slogan "Obey Your Thirst." The lyrical collection consist of 16-cans from some of Hip-Hop's top artist past & present; Drake, Rakim, Biggie and Nas. Sprite consumers can find cans with lyrics "The World is Yours," "Started From the Bottom," "Thinking of a Master Plan" and more in stores around the nation for a limited time only.

During the NBA Finals, The Coca Cola Company premiered Sprite's "Obey Your Verse" commercial, an overlook of their exclusive New York concert months ago. For many, these exclusive Sprite cans will be fun for drinking purposes, for true Hip-Hop heads, the cans will become collectors items. You can view all 16 lyrical cans here. Will you be stopping by your local store for these dope cans??