Kendrick Lamar may just have one of the best songs of the year with his single "i." The genre-less upbeat song combines a collective of sounds that make you feel good and love yourself. The visual matches perfectly with the single, shot in the heart of Los Angeles .The good kid switches it up on us, by dancing his way through the "mad" city of LA in the video. Kendrick's video displays a sense of comradery within the black community in a positive way, while still embracing different walks of life. Kendrick blends the lines of color-ism and fills it with rhythm, blues, free-spirit and soul. Hense the sample of the legendary Isley Brothers "That Lady," Kendrick takes a ride through LA with Ron Isley himself.
Watch the video below:
CONVERSATION